5 AWESOME Ways To Beat The Facebook Algorithm
Today I am sharing with you the AWESOME secrets the experts don’t want you to know about! These quick tips will help you make your social media AWESOME!
1) Post on a Regular Basis: This seems like an obvious one but a lot of small business owners get busy and start to post irregularly. Facebook rewards people that are consistently building a community so, if that means you sit down once a week and schedule the whole week out using the Facebook scheduler, then do it. At least once per day if not more. Do not use outside software like Hootsuite to schedule the posts. If you are struggling with what to post. Check out our Ultimate Content Calendar.
2) Like Every Comment: Yes, it is that simple. You are heavily rewarded for interacting and being involved with the Facebook community you are creating. Starting today, go back and like comments from the past if you have not already done so.
3) Respond to Comments: When people comment on your posts, engage with them. Respond back. Encourage them to start a conversation with you. This makes you real and memorable. It also makes your Fans more likely to do it again. In doing so, Facebook will once again reward the activity.
4) Video and Live Stream: Right now Facebook is strongly favoring video directly uploaded to your page. If you find you are struggling with reach. I recommend uploading at least one short video a week that your fans will enjoy. This will increase your reach and help you build a fanbase that gets to know you as a business.
5) Ambassadors: Gather a group of excited fans that will go in a Like, Comment, and Share on your posts when Facebook starts to limit the reach of your page. Often times if you have a post go super-viral Facebook will limit your reach until things slow down. This is the ideal time to send in some of the ambassadors to switch the algorithm back on so your page can return to normal.
Each of these simple methods will help you win against the Facebook algorithm. To reach Social Media Awesomeness and be most effective you will need to use all of them together.