- Hire your wife, daughter, son, mother, neighbor or best friend to do it! Chances are, if you have a business you are REALLY good at something or really passionate about something. So why throw away the most valuable marketing real estate space for your business to someone you love? Friends and family are not marketing experts, don’t let this be where your business fails.
- Posting inconsistently. Social media takes a commitment to your fans and to the community. Posting daily is important, however, I will add a caveat. On Facebook your community needs to be strong if you are going to post several times a day, and on YouTube you can do one video a week. As long as you have a schedule. You should be good to go.
- Spamming. If you feel like you are standing on a soap box on the side of the street trying to sell your wares it probably feels that way to your followers. Posting too many sales or promotions is an obvious major faux pas when it comes to social media. Spamming also includes the use of too many hashtags anywhere other than Instagram, shamelessly plugging your product on personal pages or only creating videos for with one thing in mind. Social media should be fun! Keep it that way.
- Lack of Collaboration. Social media is about building community. If you are not collaborating you are not building a community. Find someone with a large following in a similar niche, if their fans would benefit from your product or service then ask for a guest spotlight, livestream or other fun collaboration of your content.
VIP with Equinety, one of my collaborators!
- Thinking you can do it organically. It is very hard to build and grow a community organically. It can be done but you would have to be an internet and content wizard. So you should likely plan to use app’s and ad’s to increase your following and build a super awesome community. But before you jump on that band wagon make sure you read my post on why you shouldn’t be boosting posts on Facebook!
