I know that Facebook makes this super tempting to do with a big shiny blue button, and frequent notices to jump down the rabbit hole into the world of Facebook advertising. I can however say that boosting posts is by far one of the biggest mistakes you can make with your social media. So stop doing it!

In this video, I am going to show you some of the analytics I have collected from pages before and after boosting posts on Facebook. Every single time the result is the same and it is not AWESOME! But it is dramatic! So don’t do it! Run your ads through the Facebook Business Manager instead.